The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Thomas J. Maronick

The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Thomas J. Maronick * §

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Towson University

The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

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Abstract

Authors have long known of the need for “cues” to assess the competence and training of providers of credence services. In the case of health care providers such as eye care professionals, one such cue is whether the eye care professional is “board certified.” This study of 500 consumers who had had an eye exam either from an optometrist or an ophthalmologist examines four questions: what factors are important to a consumer seeking an eye-care provider, what is communicated by an eye-care provider’s claim of being board certified, whether there are differences in perception between board certification as applied to an optometrist and an ophthalmologist, and whether there are differences in the perceptions of optometrists who are board certified compared to those who are not board certified. The results show that board certification is an important cue for consumers in assessing the competence and expertise of optometrists and that board certification can be used to distinguish between an optometrist and an ophthalmologist. The results also show that optometrists who are board certified as seen as better trained and more competent than optometrists who are not board certified.

References

16 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Thomas J. Maronick. 2016. "The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E1).

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GJMBR Volume 16 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 13, 2015
Peer Review Double Blind
Handling Editor
Accepted December 31, 2015
Published January 15, 2016

Version of record

v1.2

Issue date

April 10, 2016

Language

English

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Total Score: 178

Country: United States

Subject: Global Journal of Management and Business Research

Authors: Thomas J. Maronick (PhD/Dr. count: 0)

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