Travel from Traditional Marketing to Digital Marketing

Yakup Durmaz; Ibrahim Halil Efendioglu

Travel from Traditional Marketing to Digital Marketing

Dr. Yakup Durmaz * § ‡ Bachelor Degree, Master Degree, PhD Degree

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Ibrahim Halil Efendioglu §

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§ Hasan Kalyoncu University

‡ Hasan Kalyoncu Aoniversitesi

Travel from Traditional Marketing to Digital Marketing

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Abstract

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don’t get involved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Yakup Durmaz, Ibrahim Halil Efendioglu. 2016. "Travel from Traditional Marketing to Digital Marketing". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2).

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GJMBR Volume 16 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 14, 2015
Peer Review Double Blind
Handling Editor
Accepted December 31, 2015
Published January 15, 2016

Version of record

v1.2

Issue date

June 13, 2016

Language

English

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Article Matrices

Total Score: 102

Country: Turkey

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Yakup Durmaz, Ibrahim Halil Efendioglu (PhD/Dr. count: 0)

View Count (all-time): 335

Total Views (Real + Logic): 1082

Total Downloads (simulated): 45

Publish Date: 2016 01, Fri

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Total Views: 1.1K

Total Downloads: 45

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