The Impact of Transparency, Resources, Good Governance and Professionalism on Successful Operations of Destination Management Companies (DMCs)
The tourism industry has generated substantial revenue and provided numerous employment opportunities, especially in hospitality, transportation, and service sectors. Within this context, Destination Management Companies (DMCs) play a crucial role by managing travel arrangements, including accommodation, tours, transportation, and local services, in coordination with various stakeholders like hotels, tour operators, and local guides. DMCs also face several operational challenges that affect their success which include a lack of thorough market research, financial instability, poor customer support, and an over-dependence on seasonal tourism as per litreture. Given these challenges, understanding the key factors that contribute to the success of DMCs is critical for improving their performance and ensuring their long-term viability. This study aims to identify and analyze the factors that influence the success of DMCs in Sri Lanka, providing insights that can help these companies navigate the complexities of the tourism industry. The study focuses on independent variables such as transparency, good governance, resource management, and professionalism, which are considered essential for DMC success as the dependent variable.
