Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market
The information about apparel preferences by various social status people of Bangladesh is represented in this paper to get a clear scenario to understand customer demand in Bangladesh local market. The Apparel Industry reflects people’s lifestyles and shows their social and economic status. Therefore, different social status people of Bangladesh apparel preferences are essential to research because it is a vital sector of consumer behavior. The key objectives of the study are to assume apparel preferences in different status people of Bangladesh apparel market. Then a questionnaire was prepared to collect primary data from various social status people of Bangladesh Dhaka city areas, people’s Yearly income, Gender, Name, Occupation, Age, Product Name, Favorite Brand, Color, Cost, Design & Buying place of apparel. The collected data were then represented by using different quantitative tools. Apparel companies can target the right target segment regarding gender, age group, income, personality, culture, etc. By observing the apparel preferences of different customer it will be very easy task for vendors to launch the products in the market as per customer choice and demand
