Study of Consumers Satisfaction Regarding Fast-Food Restaurants in Cameroon
The main objective of this research is to investigate the consumer satisfaction in the context of booming fast-food industry of Cameroon. More precisely, we break the satisfaction concept into different constructs, atmosphere satisfaction, menu satisfaction and global satisfaction, based on the different drivers of satisfactions; we then evaluate the influence of atmosphere satisfaction and menu satisfaction on global satisfaction as well as the impact of the three dimensions of satisfaction on consumers loyalty.
