Role of Women in Purchasing FMCG Products in Rural Markets

Role of Women in Purchasing FMCG Products in Rural Markets

sonali_gedam

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Sonali Gedam

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Role of Women in Purchasing FMCG Products in Rural Markets

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Abstract

The aim of this research study is to identify which role women plays in purchasing FMCG products in rural markets in India. Rural markets in India is growing rapidly and provides chance for the markets to grow in rural markets. Markets are aware about the characteristics of rural markets and they are not leaving any stone to leverage the profit from rural markets. There are lot of changes happening in rural markets because of rural development, increased literacy level and rising in income levels etc. The consumers from rural markets are looking for value for money and they are making choices for FMCG purchase accordingly.

References

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Meenu Aggarwal (2015). RURAL VERSES URBEN MARKETING AND CHANGE IN CONSUMER BEHAVIOUR IN RURAL MARKETING.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

sonali_gedam. 2021. \u201cRole of Women in Purchasing FMCG Products in Rural Markets\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E1).

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GJMBR Volume 21 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 10, 2021
Peer Review Double Blind
Handling Editor
Accepted February 28, 2021
Published March 15, 2021

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v1.2

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March 1, 2021

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