The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

Sameh Tebourbi Abbes

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Sameh Tebourbi

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Romdhane Khemakhem

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University of Sfax

The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Sameh Tebourbi Abbes. 2021. \u201cThe Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E2).

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GJMBR Volume 21 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 12, 2021
Peer Review Double Blind
Handling Editor
Accepted March 1, 2021
Published March 15, 2021

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June 19, 2021

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