A Study on the Perception of the Consumers towards Online Shopping in UAE

A Study on the Perception of the Consumers towards Online Shopping in UAE

Jaishu Antony Ph. D.

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Jaishu Antony

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City University Ajman

A Study on the Perception of the Consumers towards Online Shopping in UAE

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Abstract

The paper examines the perceptions of consumers towards online shopping. Population of the study was restricted to customers who prefer and to those who do not prefer online shopping in UAE. As exact population is unknown here ,the research has used Krejcie and Morgan formula of sample size calculation for infinite (unknown) Population. A sample of 100 customers has been taken for the study. Samples were selected as per convenience sampling method. Chi square test and Proportional test has been used to analyse the data. The analysis reveals that majority of the customers prefer manual shopping to online shopping. The analysis was done to find out the various barriers of online shopping and the factors effecting the perception of the customers towards online shopping.

References

7 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jaishu Antony Ph. D.. 2021. \u201cA Study on the Perception of the Consumers towards Online Shopping in UAE\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E2).

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GJMBR Volume 21 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedFebruary 5, 2021
Peer Review Double Blind
Handling Editor
Accepted March 2, 2021
Published March 15, 2021

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v1.2

Issue date

June 19, 2021

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