Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City
Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city. Methodology: 226 respondents were surveyed using a 19- items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors.
