Demographic and Cultural Factors Influencing the Adoption of B2C E-Commerce in SCO Region
Background: As one of the main intergovernmental organizations in Eurasia, Shanghai Cooperation Organization (SCO) is the one of the biggest e-commerce markets in the world. In this paper we studied the individual demographic and also national cultural factors of the ecommerce users of SCO countries and identified them from both national and personal sides. Method: We used 5 individual factors including gender, age, education, employment, income data from The World Bank Global FINDEX dataset and 6 cultural factors including power distance, individualism, masculinity, uncertainty, long term orientation data from Hofstede’s country’s cultural indexes to see the detailed definition of E-commerce users in SCO countries. Totally The World Bank Global FINDEX dataset included 11227 face-to-face interviews of SCO population
