The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan

The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan

Wen-Cheng Chu

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Cedric Hsi-Jui Wu

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Yi-Ting Chu

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Yi-Chi Chu

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The Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan

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Abstract

This paper utilized a questionnaire to study the influence of perceived risk, personality trait, and social media on experience value and satisfaction on water adventure recreation activities in Taiwan. There were 314 surveyors who took part in water adventure recreation. PLS measurement of the model GOF was 0.461, while the SRMR was 0.087, reaching a significant level. The whole model with 72.6% of satisfaction shows that the model is excellent.

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Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Wen-Cheng Chu. 2021. \u201cThe Effects of Perceived Risk, Personality Trait, and Social Media on Experience Value and Satisfaction- A Study on Water Adventure Recreation in Taiwan\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 21 (GJMBR Volume 21 Issue A8).

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GJMBR Volume 21 Issue A8

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification JEL Code: M19

Submission ReceivedSeptember 10, 2021
Peer Review Double Blind
Handling Editor
Accepted October 4, 2021
Published October 15, 2021

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July 27, 2021

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