Emerging Trends in Rural Marketing

Emerging Trends in Rural Marketing

Dibakar Bose

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Saikat Kumar Kar

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Dr. Kaushik Banerjee

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Brainware University

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Abstract

Rural markets have become an essential bit of global demand arranged in the general market place. The rural agricultural things, near the rural base market or markets, as anybody may expect are creating at over different occasion’s faster pace than urban markets. It is seen as essential to examine and, at the same time, understand the rural market as it winds up being basic for any marketers in the present global setting. The rural agricultural market takes after goldmine with numerous difficulties. The increased rural consumer’s buying power is convincing huge companies to go for the markets based in rural areas. The rural market in India is at present observing an extraordinary growth primarily because of the imperative due to improved purchasing power, extending consciousness based on brands and the spread of proper communication networks with the rapidly changing profiles of the rural customers. Various studies have pointed out that the rural middle class isn’t simply progressively prosperous and yet are getting speedier than its urban accomplice.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Dibakar Bose. 2020. \u201cEmerging Trends in Rural Marketing\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E2).

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GJMBR Volume 20 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedDecember 9, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

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v1.2

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May 4, 2020

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