Socio-Eonomic Status of Online Shoppers and its Associated Factors in Bangladesh
Background: Now a day, online shopping became easy and most suitable mode for shoppers. The internet has changed the way of consumers store and has rapidly developed into a global perspective. Online shopping has started in Bangladesh, but consumers are not much familiar with the term yet to go online shopping frequently. We havenot enough data regarding the socio-economic status and behavior of online shoppers of Bangladesh.Aim of the study: This study wasconducted to evaluatethe socio-economic status and behaviorof online shoppers inBangladesh.
