Factors Affecting Eating Out in Restaurants: A Study on Customers of Dhaka City

Factors Affecting Eating Out in Restaurants: A Study on Customers of Dhaka City

Dr. Rezwanul Huque Khan

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Farah Naz Aditi

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University of Dhaka

Factors Affecting Eating Out in Restaurants: A Study on Customers of Dhaka City

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Abstract

Eating out in restaurants is becoming a part of lifestyle among Bangladeshi citizens. While the popularity of eating out is increasing, parallelly, the number of restaurants has been rising at an astounding speed. Given the potential of the restaurant business in the country, this study investigates the reasons for which customers choose a particular restaurant to eat out and whether those reasons vary across demographic variables. Our study shows ambiance and quality of food are the top two factors that customers consider to choose a restaurant for eating out. It also shows that customers do not usually care much about menu variety, food presentation, and value-added deals. We found differences in preference exist among these factors across gender and age and showed the influence of gender and age on the frequency of visit and purpose of the visit. The findings of this study provide major implications for the marketers and entrepreneurs which we articulate at the end.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Rezwanul Huque Khan. 2020. \u201cFactors Affecting Eating Out in Restaurants: A Study on Customers of Dhaka City\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E3).

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GJMBR Volume 20 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 15, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

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v1.2

Issue date

June 29, 2020

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