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Mobile banking is known as one of the latest as well as promising application of mobile commerce with great mobility and flexibility for the completion of financial transactions with the help of mobile communication devices. In today’s perspective, electronic banking, internet banking and mobile banking are considered as the buzzword as 4.5 billion mobile cellular subscriptions worldwide is estimated and mobile network has the capability to instantaneously offer mobile banking to 61% of total population. For both developed and developing countries the increase of adoption rate in Mobile banking shows the strong potential rate of growth. In today’s perspective adoption decision of consumers may be influenced by several factors. A quantitative approach has been taken to measure the determinants and anticipate their correlation through convenient sampling by the statistical analysis of ANOVA and Regression Analysis. The authors have also gone through seven hypothesis test. For this paper six major determinates have been explored in order to understand the consumer’s adoption process.
Israt Jahan. 2020. \u201cDeterminants of Consumer’s Intention to Use Mobile Banking Services in Bangladesh\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A4).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 103
Country: Bangladesh
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Israt Jahan, Tapas Bala, Kamrul Hasan Bhuiyan (PhD/Dr. count: 0)
View Count (all-time): 206
Total Views (Real + Logic): 2652
Total Downloads (simulated): 1273
Publish Date: 2020 02, Sat
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This study aims to comprehensively analyse the complex interplay between
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