Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia

Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia

Nadhila Isnan

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Saesarian Izwardy

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Lucky Alvindra

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Adrian Pradipta

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Happy Santosa

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Universitas Prasetiya Mulya

Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia

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Abstract

Gig Economy phenomenon has become disruptor for business industry globally for the last couple of years. It is indicated by significant growth of Gig Workers population,in Indonesiaper 2017, 127 millions workers are categorized as gig worker, the numbers is continously growing. This research is aimed to understand every factor that constructs Freelancer Value Proposition (FVP) and the ones that affect in forming positive engagement between Ride Hailing platform and its drivers which categorizes as Gig Workers. This research specifically targets Indonesia populations and 238 Indonesia online driver partners have participated the survey. Exploratory analysis is usedto see which factors that construct FVP and determining correlation between independent and dependent variables. Result shows that Social Value, Developmental Valueand Hedonic Values affect postively toward Freelancer Engagement.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nadhila Isnan. 2020. \u201cRelationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A13).

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GJMBR Volume 20 Issue A13

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification JEL Code: M00

Submission ReceivedDecember 6, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

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v1.2

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September 9, 2020

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