Pricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools

Pricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools

Ester Nafuna

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Ayub Kutosi Masaba

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Dr. Sulait Tumwine

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Dr. Susan Watundu

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Tirisa Caroline Bonareri

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Norman Nakola

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Makerere University

Pricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools

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Abstract

The purpose of this study was to examine the mediating effect of Competitive advantage on the relationship between Pricing strategies and Financial performance in private primary schools of Uganda. -The research adopted the Med Graph program and Sobel tests for the mediation effects so as to develop a closed loop model of financial performance of private primary schools. The study is based on a quantitative approach and cross sectional Research design. Descriptive statistics and inferential statistics were used in the analysis. The results reveal that that competitive advantage partially mediates the relationship between pricing strategies and financial performance (partial mediation). This study makes a contribution by providing information that is relevant for filling the practical gap that exists in financial performance of private primary schools in the settings of developing countries as well as contributing to the theoretical development of pricing strategies. Practical implications of this paper puts it that in order to have a meaningful interpretation of the results of the relationships between study variables, it is always vital to assess the role of the mediator in the relationship.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Ester Nafuna. 2019. \u201cPricing Strategies and Financial Performance: The Mediating effect of Competitive Advantage. Empirical Evidence from Uganda, A study of Private Primary Schools\u201d. Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 19 (GJMBR Volume 19 Issue C1).

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GJMBR Volume 19 Issue C1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-C Classification JEL Code: G10

Submission ReceivedDecember 6, 2018
Peer Review Double Blind
Handling Editor
Accepted December 31, 2018
Published January 15, 2019

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v1.2

Issue date

February 7, 2019

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Article Matrices

Total Score: 116

Country: Uganda

Subject: Global Journal of Management and Business Research - C: Finance

Authors: Ester Nafuna, Ayub Kutosi Masaba, Dr. Sulait Tumwine, Dr. Susan Watundu, Tirisa Caroline Bonareri, Norman Nakola (PhD/Dr. count: 2)

View Count (all-time): 227

Total Views (Real + Logic): 3027

Total Downloads (simulated): 1409

Publish Date: 2019 02, Thu

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Total Views: 3027

Total Downloads: 1409

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