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This study was carried out to investigate Customer Relations Management (CRM) strategy on customer retention in four (4) telecommunication service providers (MTN, Airtel, Globacom and Etisalat) within Uyo metropolis in Akwa Ibom State. The objectives of this study were to identify if there was an existing/significant relationship between CRM and customer retention, and to identify the various customer relation tools used in enhancing customer retention in these telecommunication companies in Uyo metropolis. To achieve these objectives, three hypotheses were formed and tested. Relevant data for this work were collected from both primary and secondary sources. A survey research design method was used and the instrument used in collecting data was the questionnaire.
Prof. Abomaye-Nimenibo Williams Aminadokiari Samuel. 2019. \u201cThe Effectual use of Customer Retention as a Tool of Customer Relations Management Strategy: A Study of Mtn, Airtel, Glo And Etisalat Communication Customers in UYO Metropolis\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 19 (GJMBR Volume 19 Issue B2).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 109
Country: Nigeria
Subject: Global Journal of Management and Business Research - B: Economic & Commerce
Authors: Past. Dr. Abomaye-Nimenibo, Williams Aminadokiari Samuel, Effiong, Blessing James (PhD/Dr. count: 1)
View Count (all-time): 170
Total Views (Real + Logic): 2691
Total Downloads (simulated): 1246
Publish Date: 2019 06, Wed
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This study aims to comprehensively analyse the complex interplay between
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