The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka

The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka

Sandunima K.K.C

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Bandara H.B.J

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Viduranga N.R.D

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Kodagoda H.K.

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Jayasooriya. K.K.N.A

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Sri Lanka Institute of Information Technology

The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka

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Abstract

Social media provide new varieties of communication between marketers and consumers. The amount of information available to consumers’ increases day-by-day, resulting in being expose to different types of information via social media. Most of the marketers want to find some way to follow their target audience with a small period. Customers make use of information published on different social media applications such as Facebook, Twitter and, Instagram as a guide for their future purchases. When considering about the purpose of the study, mainly this study target to give information and knowledge for future researchers and people who are interested in fashion. Moreover, how the Facebook impact on purchase intention among customers is also concentrate in this study. Furthermore, this study important for academic purpose and which use for business purpose also. This research also has some limitations. The main limitation is less number of availability of past researchers. Moreover, less concentrate on how the Facebook impact on fashion wears customers is also considering as a limitation of this study.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sandunima K.K.C. 2019. \u201cThe Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E4).

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GJMBR Volume 19 Issue E4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 8, 2018
Peer Review Double Blind
Handling Editor
Accepted January 1, 2019
Published January 15, 2019

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Issue date

July 17, 2019

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Article Matrices

Total Score: 105

Country: Sri Lanka

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasooriya. K.K.N.A (PhD/Dr. count: 0)

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Publish Date: 2019 07, Wed

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Total Views: 2817

Total Downloads: 1318

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