Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

Swati Bhargava

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Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

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J Decoster (1998). An Overview of Factor Analysis.
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P Kotler (1994). Marketing management: Analysis, planning, implementation, and control.
L Kyj,M Kyj (1989). Customer Service: Product Differentiation in International Markets.
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A Parasuraman,Valarie Zeithaml,Leonard Berry (1988). SERVQUAL Instrument.
C Bovée,J Thill (1992). Study guide to accompany Marketing.
V Zeithaml,M Bitner (1996). LAS VEGAS SANDS CORP., a Nevada corporation, Plaintiff, v. UKNOWN REGISTRANTS OF www.wn0000.com, www.wn1111.com, www.wn2222.com, www.wn3333.com, www.wn4444.com, www.wn5555.com, www.wn6666.com, www.wn7777.com, www.wn8888.com, www.wn9999.com, www.112211.com, www.4456888.com, www.4489888.com, www.001148.com, and www.2289888.com, Defendants..

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Swati Bhargava. 2019. \u201cCustomer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E5): .

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GJMBR Volume 19 Issue E5
Pg. 41- 46

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: L81

Submission ReceivedDecember 10, 2018
Peer Review Double Blind
Handling Editor
Accepted January 1, 2019
Published January 15, 2019

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October 18, 2019

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