Risk Perceptions and Online Shopping Intention among Internet Users In Nigeria.

Risk Perceptions and Online Shopping Intention among Internet Users In Nigeria.

Udoka Otika

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Ejiofor

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Osuagwu Blessing Oby

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Risk Perceptions and Online Shopping Intention among Internet Users In Nigeria.

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Abstract

This study was carried out to investigate the influence of risk perception dimensions such as perceived financial risk, perceived performance risk, perceived time risk, perceived psychological risk and perceived social risk on internet users’ online shopping intention. The study aims to fill the gap that exists in literature on reasons why Nigerian internet users, who are able to shop online, still refrain from doing so. The study adopted descriptive research design with the aid of survey method in obtaining the needed data. The population comprises all the internet users in the study area. The completed and usable close-ended questionnaire was distributed and collected from 390 respondents within one month. Non-probability sampling procedures (convenience sampling) method was used. The multiple linear regressions were used to test hypotheses with the aid of (SPSS 23 version). The result confirm that perceived time risk has a significant influence on internet users online shopping intention (β=.098, t= 2.392, p

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Udoka Otika. 2019. \u201cRisk Perceptions and Online Shopping Intention among Internet Users In Nigeria.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E6).

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GJMBR Volume 19 Issue E6

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 9, 2018
Peer Review Double Blind
Handling Editor
Accepted January 2, 2019
Published January 15, 2019

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November 28, 2019

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