Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

Okwara C.C.

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Emmanuel Nlemchukwu C.

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Onyeme Linus. N.

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Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

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Abstract

The study aim at investigating distribution by electronic channels specifically in Nigeria, Owerri, Imo state to be precise. To give direction to the study, two objectives with corresponding research questions and two hypotheses were formulated. Integrating customer value-based pricing strategies, competition-based pricing strategies and cost-based pricing strategies with price levels (high and low) and performance with respect to profitability. The results indicate that the profitability of the surveyed companies is positively affected by value-based pricing strategy and high price levels while it is negatively affected by low price levels. Such findings indicate that pricing policies influence the profitability of organizations and therefore, a more strategic look at the pricing process may constitute one aspect that cannot be overlooked by managers.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Okwara C.C.. 2019. \u201cChallenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E7).

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GJMBR Volume 19 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 8, 2018
Peer Review Double Blind
Handling Editor
Accepted January 5, 2019
Published January 15, 2019

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v1.2

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December 10, 2019

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