La Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants

La Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants

Tchatchoua Thierry

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Math Mazra

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Et Djebba Vagai

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University of Maroua

La Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants

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Abstract

This study is interested in the owner-manager of the SME and particularly in the analysis of his cognitive schemes concerning CSR. Using cognitive mapping as a technique for representing and analysing cognitive patterns, the results of this study reveal that human resources, consumers and to a lesser extent the community are the stakeholders whose wellbeing is of concern to SME’s owners manager. However, their motivations for implementing CSR are not the same. For some, CSR is a lever for achieving strategic objectives, while for others it is an objective in itself, and not a means for achieving other ends.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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How to Cite This Article

Tchatchoua Thierry. 2018. \u201cLa Rse Dans Les Pme Camerounaises: Etude Exploratoire A Partir Des Schemes cognitifs des proprietaires-dirigeants\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 18 (GJMBR Volume 18 Issue B3).

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GJMBR Volume 18 Issue B3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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GJMBR-B Classification JEL Code: A10

Submission ReceivedDecember 15, 2017
Peer Review Double Blind
Handling Editor
Accepted January 3, 2018
Published January 15, 2018

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v1.2

Issue date

May 18, 2018

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Article Matrices

Total Score: 103

Country: Cameroon

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Tchatchoua Thierry, Math Mazra, Et Djebba Vagai (PhD/Dr. count: 0)

View Count (all-time): 181

Total Views (Real + Logic): 3108

Total Downloads (simulated): 1597

Publish Date: 2018 05, Fri

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Total Views: 3108

Total Downloads: 1597

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