Impact of Marketing-Mix for Core-Food Items on Purchase Behavior at Subsistence Marketplace- An Empirical Study of Urban Subsistence Market of Delhi

Impact of Marketing-Mix for Core-Food Items on Purchase Behavior at Subsistence Marketplace- An Empirical Study of Urban Subsistence Market of Delhi

Yukti Sharma

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Reshma Nasreen

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Amit Kumar M-Tech (Power System Engineering)

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α Jamia Hamdard

Impact of Marketing-Mix for Core-Food Items on Purchase Behavior at Subsistence Marketplace- An Empirical Study of Urban Subsistence Market of Delhi

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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How to Cite This Article

Yukti Sharma. 2018. \u201cImpact of Marketing-Mix for Core-Food Items on Purchase Behavior at Subsistence Marketplace- An Empirical Study of Urban Subsistence Market of Delhi\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E3): .

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GJMBR Volume 18 Issue E3
Pg. 5- 19

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31

Submission ReceivedDecember 12, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published January 15, 2018

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April 6, 2018

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Article Matrices

Total Score: 103

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Yukti Sharma, Reshma Nasreen, Amit Kumar (PhD/Dr. count: 0)

View Count (all-time): 151

Total Views (Real + Logic): 3220

Total Downloads (simulated): 1439

Publish Date: 2018 04, Fri

Monthly Totals (Real + Logic):

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Total Views: 3220

Total Downloads: 1439

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