Quality Enhancement of Internal Customers and Relationship with External Customers in Management Education: An Elucidate Study

Quality Enhancement of Internal Customers and Relationship with External Customers in Management Education: An Elucidate Study

Dr. V.T.Vasagan

Contact

α ICFAI UNIVERSITY NAGALAND

Quality Enhancement of Internal Customers and Relationship with External Customers in Management Education: An Elucidate Study

Article Fingerprint

ReserarchID

W9EKC

Quality Enhancement of Internal Customers and Relationship with External Customers in Management Education: An Elucidate Study Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

Success of any organization lies in the Quality of Service particularly in the Management Education Service. External Customers (Students) needs are given due priority accordingly internal customers (Teachers) are engaged in service with reference to their qualities. Quality should not be static but should be dynamic which undergo continuous improvement in the internal customers’ capabilities which should bring positive result in the performance of external customers. Improvement in the Quality of internal customers is necessary in the development of the future human resources. This paper raise questions on the quality of internal customers and relationship with the quality of external customers. Primary data were collected from top 10 MESPO of Assam. The data were collected with the help of a set of two different questionnaires from 100 internal and 510 external customers of top 10 MESPO of Assam. Hypothesis established for the purpose of the study was tested with the help of both parametric and non parametric test of correlation.

References

20 Cites in Article

Reference Format

Ruth Bolton,James Drew (1991). A Multistage Model of Customers' Assessments of Service Quality and Value.
J Cronin,Jr Joseph,Steven Taylor (1992). Measuring Service Quality: A Reexamination and Extension.
J Cronin,Steven Taylor (1994). Servperf versus Servqual: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality.
David Ballantyne (2003). A relationship-mediated theory of internal marketing.
M Gandhi (2013). International Initiatives in Assessment of Quality and Accreditation in Higher Education International.
David Garvin (1984). Product quality: An important strategic weapon.
Gilaninia,Shahram,Shafiei,Bijan,Rashid Shadab (2013). The Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan.
Christian Grönroos (2001). The perceived service quality concept – a mistake?.
M Hartline,O Ferrell (1996). The management of customer -contact service employees: An empirical investigation.
Hassan Ghorbani,Maedeh Mostafavi (2013). The Impact of Direct and Indirect of internal marketing on service quality and mediating role of OCB CASE: Iran Insurance Company.
Hassan Ghorbani,Maedeh Mostafavi (2013). The Impact of Direct and Indirect of internal marketing on service quality and mediating role of OCB CASE: Iran Insurance Company.
Marelise Pitt,Johan Bruwer,Deon Nel,Paul Berthon (1999). A framework for research in internal marketing and the study of service quality: some propositions.
J Mattson (1994). Improving service quality in person-to-person encounters.
Mc Leay,Fraser And Yoganathan,Vignesh (2012). Internal Marketing and Employee Engagement: A Typology.
Berry Parasuraman,L (1991). Marketing Services: Competing through Quality.
A Parasuraman,Leonard Berry,Valarie Zeithaml (1993). More on improving service quality measurement.
G Philip,S Hazlett (1997). The measurement of service quality: a new P-C-P attributes model.
Nigel Piercy,Neil Morgan (1991). Internal marketing—The missing half of the marketing programme.
Mishra Singh Sheela,Avnish (2013). Quality of Higher Education: Local Issue & Global Challenges in India.
R Tim,Davis (2001). Integrating internal marketing with participative management.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. V.T.Vasagan. 2018. \u201cQuality Enhancement of Internal Customers and Relationship with External Customers in Management Education: An Elucidate Study\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E4): .

More Citation Formats

Select Citation Style:

Download Citation

Download Article

GJMBR Volume 18 Issue E4
Pg. 17- 21

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification: JEL Code: M39

Submission ReceivedDecember 12, 2017
Peer Review Double Blind
Handling Editor
Accepted January 3, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

May 21, 2018

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 106

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. V.T.Vasagan (PhD/Dr. count: 1)

View Count (all-time): 103

Total Views (Real + Logic): 3031

Total Downloads (simulated): 1523

Publish Date: 2018 05, Mon

Monthly Totals (Real + Logic):

Month 1: 57 views
Month 2: 66 views
Month 3: 62 views
Month 4: 38 views
Month 5: 41 views
Month 6: 16 views
Month 7: 36 views
Month 8: 19 views
Month 9: 43 views
Month 10: 44 views
Month 11: 46 views
Month 12: 19 views
Month 13: 30 views
Month 14: 31 views
Month 15: 34 views
Month 16: 24 views
Month 17: 42 views
Month 18: 26 views
Month 19: 24 views
Month 20: 23 views
Month 21: 29 views
Month 22: 23 views
Month 23: 32 views
Month 24: 22 views
Month 25: 26 views
Month 26: 41 views
Month 27: 31 views
Month 28: 38 views
Month 29: 26 views
Month 30: 39 views
Month 31: 29 views
Month 32: 15 views
Month 33: 25 views
Month 34: 31 views
Month 35: 29 views
Month 36: 14 views
Month 37: 14 views
Month 38: 23 views
Month 39: 24 views
Month 40: 27 views
Month 41: 21 views
Month 42: 26 views
Month 43: 24 views
Month 44: 40 views
Month 45: 20 views
Month 46: 31 views
Month 47: 24 views
Month 48: 26 views
Month 49: 24 views
Month 50: 39 views
Month 51: 44 views
Month 52: 38 views
Month 53: 28 views
Month 54: 43 views
Month 55: 19 views
Month 56: 34 views
Month 57: 26 views
Month 58: 21 views
Month 59: 39 views
Month 60: 36 views
Month 61: 28 views
Month 62: 31 views
Month 63: 22 views
Month 64: 38 views
Month 65: 30 views
Month 66: 50 views
Month 67: 28 views
Month 68: 31 views
Month 69: 40 views
Month 70: 39 views
Month 71: 23 views
Month 72: 17 views
Month 73: 29 views
Month 74: 25 views
Month 75: 16 views
Month 76: 21 views
Month 77: 41 views
Month 78: 46 views
Month 79: 43 views
Month 80: 33 views
Month 81: 29 views
Month 82: 25 views
Month 83: 21 views
Month 84: 23 views
Month 85: 23 views
Month 86: 20 views
Month 87: 41 views
Month 88: 37 views
Month 89: 22 views
Month 90: 40 views
Month 91: 26 views
Month 92: 27 views
Month 93: 60 views
Month 94: 32 views
Month 95: 35 views

Total Views: 3031

Total Downloads: 1523

2026 Trends

Published Article

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]