Empirical Validation of the Relationship between Sustainable Involvement and Family Purchase Behavior

Empirical Validation of the Relationship between Sustainable Involvement and Family Purchase Behavior

Nadira Bessouh

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Yamina Grari

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α University of Tlemcen-Algeria

Empirical Validation of the Relationship between Sustainable Involvement and Family Purchase Behavior

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Abstract

The present research aims to explain how sustainable involvement can influence the behavior of Algerian families for the purchase of a new car. The main hypothesis of this study was tested on a sample of 210 families. The data obtained were analyzed using structural equation models. The principal results that emerged from this investigation show that the identification of the cognitive and/or emotional purchase process, adopted by family members, could be a relevant avenue for companies to develop and enhance their products. The findings obtained could offer an opportunity to create strong and durable brands.

References

27 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nadira Bessouh. 2018. \u201cEmpirical Validation of the Relationship between Sustainable Involvement and Family Purchase Behavior\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E4): .

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GJMBR Volume 18 Issue E4
Pg. 1- 8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M31

Submission ReceivedDecember 12, 2017
Peer Review Double Blind
Handling Editor
Accepted January 4, 2018
Published January 15, 2018

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v1.2

Issue date

May 21, 2018

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Article Matrices

Total Score: 102

Country: Algeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Nadira Bessouh, Yamina Grari (PhD/Dr. count: 0)

View Count (all-time): 135

Total Views (Real + Logic): 3195

Total Downloads (simulated): 1606

Publish Date: 2018 05, Mon

Monthly Totals (Real + Logic):

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Total Views: 3195

Total Downloads: 1606

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