Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986

Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986

Jamila Jouali

Contact

Ibtissam Abarar

Contact

Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986

Article Fingerprint

ReserarchID

XP08G

Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986 Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

Les relations dans le contexte professionnel représentent un domaine d’intérêt au milieu des universitaires et des praticiens du monde entier. Les entreprises développent de plus en plus des liens avec d’autres organisations afin de créer un avantage concurrentiel. Notre recherche propose d’étudier l’effet médiateur de la satisfaction sur la relation entre les liens relationnels et la fidélité. La recherche est à situer dans le contexte de service aux entreprises au Maroc. Les données collectées sont à la base des clients des prestataires de service situés dans la zone de Casablanca. Les résultats montrent en effet que la satisfaction joue un rôle médiateur dans la relation entre les liens relationnels et la fidélité à l’égard de son prestataire. Elle y participe néanmoins, via son rôle de conception de la qualité relationnelle.

References

51 Cites in Article

Reference Format

Erin Anderson,Barton Weitz (1992). The Use of Pledges to Build and Sustain Commitment in Distribution Channels.
A Bagherzad,Chavosh,S Hosseinikhah (2011). The influence of relationship marketing tactics on customer's loyalty in B2C relationship-the role of communication and personalization.
Reuben Baron,David Kenny (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations..
L Berry (1995). Relationship marketing of services -Growing interest, emerging perspectives.
Mary Bitner (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees.
F Bliemel,A Eggert (1997). Structural Bonding In Customer-Supplier Relattionship:-The Case of Prosumer Versus Consumer.
R Caceres,C Paparoidamis,N,G (2007). Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty.
David Vidal (2009). Contribution to the analysis of the determinants of customer reactions in the context the deterioration of exchanges Relationship PhD Thesis in Management Sciences.
Marnik Dekimpe,Jan-Benedict E. M. Steenkamp,Martin Mellens,Piet Vanden Abeele (1997). Decline and variability in brand loyalty.
Basu Dick (1994). Customer loyalty: towards an integrated framework.
A Dick,K Basu (1994). Customer Loyalty: Toward an Integrated Conceptual Framework.
R East,J Sinclair,P Gendall (2000). Loyalty: testing the Dick and Basu model.
G Easton (1992). Industrial Networks: A Review in.
Andreas Eggert,Sabrina Helm (2003). Exploring the impact of relationship transparency on business relationships.
R Emerson (1972). Exchange Theory, Part II: Exchange Relations and Networks.
Richard Emerson (1981). Social Exchange Theory.
(1970). <bold>Urban Planning and Social Policy</bold>. Edited by Bernard J. Frieden and Robert Morris. New York: Basic Books, 1968. 459 pp. $10.00.
Ellen Garbarino,Mark Johnson (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships.
I Gil-Saura,G Berenguer-Contrí (2009). Relational benefits and loyalty in retailing: an intersector comparison.
Christian Grönroos (1994). From Marketing Mix to Relationship Marketing.
Gregory Gundlach,Ravi Achrol,John Mentzer (1995). The Structure of Commitment in Exchange.
S-L Han,D Wilson,S Dant (1993). Buyer-Supplier Relationships Today.
Maria Holmlund,Sören Kock (1995). Buyer perceived service quality in industrial networks.
Christian Homburg,Bettina Rudolph (2001). Customer satisfaction in industrial markets: dimensional and multiple role issues.
P Kotler,V Zeithaml,L Berry (1973). SERVQUAL : A multiple-item scale for measuring customer perceptions of service quality.
Nirmalya Kumar,Lisa Scheer,Jan-Benedict E. M. Steenkamp (1995). The Effects of Supplier Fairness on Vulnerable Resellers.
Shun Lam,Venkatesh Shankar,M Erramilli,Bvsan Murthy (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context.
Katherine Lemon,Tiffany White,Russell Winer (2002). Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision.
Lemon (1985). Customer Equity Management Charting New Directions for the Future of Marketing.
Veronica Liljander (2000). The Importance of Internal Relationship Marketing for External Relationship Success.
Neng-Pai Lin,James Weng,Yi-Ching Hsieh (2003). Relational Bonds and Customer's Trust and Commitment - A Study on the Moderating Effects of Web Site Usage.
Moorman (1993). Factors Affecting Trust in Market Research Relationships.
Christine Moorman,Gerald Zaltman,Rohit Deshpande (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations.
Hunt Morgan (1994). The commitment-trust theory of relationship marketing.
Richard Oliver (1999). Whence Consumer Loyalty?.
Parvatiyar (1995). Relationship marketing in consumer markets: Antecedents and consequences.
Leong Peng,Qing Wang (2006). Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry.
R Solomon (1985). A Role Theory Perspective on Dyadic Interactions: The Service Encounter.
Regan Lam,Suzan Burton (2006). SME banking loyalty (and disloyalty): a qualitative study in Hong Kong.
F Reichheld (1996). L'effet loyauté : réussir en fidélisant ses clients, ses salariés et ses actionnaires.
C Roeckl (1996). Electronic bonding to play role in local competition.
Sini Ruohomaa,Lea Kutvonen (2005). Trust Management Survey.
Fred Selnes (1993). An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty.
B Sharp,A Sharp (1997). Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns.
Brock Smith (1998). Buyer‐Seller Relationships: Bonds, Relationship Management, and Sex‐Type.
Michael Sobel (1982). Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models.
Kaj Storbacka,Tore Strandvik,Christian Grönroos (1994). Managing Customer Relationships for Profit: The Dynamics of Relationship Quality.
R Turner (1970). Family interaction.
W.-H Wang,C.-J Liang,Y.-D Wu (2006). Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty -Behavioral Sequence in Taiwan's Information Services Industry.
R Wendelin (2007). A Framework for Understanding the Nature and Change of Bonds in Business Relationships -Cases from The Truck Producing Industry.
David Wilson (1995). An Integrated Model of Buyer-Seller Relationships.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jamila Jouali. 2018. \u201cLeffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E7): .

More Citation Formats

Select Citation Style:

Download Citation

Download Article

GJMBR Volume 18 Issue E7
Pg. 19- 27

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification: JEL Code: M31

Submission ReceivedDecember 13, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published January 15, 2018

Version of record

v1.2

Issue date

December 11, 2018

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 122

Country: Morocco

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Jamila Jouali, Ibtissam Abarar (PhD/Dr. count: 0)

View Count (all-time): 137

Total Views (Real + Logic): 2835

Total Downloads (simulated): 1502

Publish Date: 2018 12, Tue

Monthly Totals (Real + Logic):

Month 1: 56 views
Month 2: 28 views
Month 3: 45 views
Month 4: 33 views
Month 5: 47 views
Month 6: 37 views
Month 7: 37 views
Month 8: 45 views
Month 9: 29 views
Month 10: 38 views
Month 11: 39 views
Month 12: 25 views
Month 13: 42 views
Month 14: 29 views
Month 15: 32 views
Month 16: 17 views
Month 17: 28 views
Month 18: 34 views
Month 19: 20 views
Month 20: 18 views
Month 21: 41 views
Month 22: 22 views
Month 23: 36 views
Month 24: 44 views
Month 25: 14 views
Month 26: 16 views
Month 27: 39 views
Month 28: 29 views
Month 29: 19 views
Month 30: 28 views
Month 31: 29 views
Month 32: 23 views
Month 33: 19 views
Month 34: 35 views
Month 35: 30 views
Month 36: 25 views
Month 37: 18 views
Month 38: 31 views
Month 39: 37 views
Month 40: 21 views
Month 41: 28 views
Month 42: 30 views
Month 43: 18 views
Month 44: 41 views
Month 45: 38 views
Month 46: 41 views
Month 47: 25 views
Month 48: 42 views
Month 49: 32 views
Month 50: 27 views
Month 51: 36 views
Month 52: 25 views
Month 53: 25 views
Month 54: 45 views
Month 55: 35 views
Month 56: 37 views
Month 57: 24 views
Month 58: 33 views
Month 59: 40 views
Month 60: 39 views
Month 61: 17 views
Month 62: 35 views
Month 63: 34 views
Month 64: 23 views
Month 65: 44 views
Month 66: 13 views
Month 67: 40 views
Month 68: 24 views
Month 69: 16 views
Month 70: 21 views
Month 71: 29 views
Month 72: 40 views
Month 73: 32 views
Month 74: 45 views
Month 75: 37 views
Month 76: 36 views
Month 77: 18 views
Month 78: 40 views
Month 79: 20 views
Month 80: 21 views
Month 81: 21 views
Month 82: 37 views
Month 83: 11 views
Month 84: 48 views
Month 85: 24 views
Month 86: 35 views
Month 87: 26 views
Month 88: 46 views

Total Views: 2835

Total Downloads: 1502

2026 Trends

Published Article

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]