Adoption of Internet Banking Services in India: An Empirical Study

Adoption of Internet Banking Services in India: An Empirical Study

Samala Nagaraj

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Dr. Sapna Singh

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University of Hyderabad

Adoption of Internet Banking Services in India: An Empirical Study

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Abstract

Understanding the adoption of a new technology is an essential process to determine its uses and future advancements. This study aims at investigating the adoption of such similar technology i.e., Internet Banking (IB). The study adapted the Technology Acceptance Model (TAM) and Perceived Web Security (PWS) construct to understand the adoption of IB services in India. Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) are considered as the two main determinants to evaluate the Attitude towards Use (ATU) and Intention to Use (INTU) internet banking services. A well-designed questionnaire is used and 340 responses were collected to empirically test the hypothesized relations of the theoretical model developed. The relationship between the constructs are tested using Structural Equation Modelling. The extended model of TAM once again confirmed the role of PU and PEoU in affecting the attitude and intention to use IB services. All the hypothesis were significant except the effect of PWS on attitude towards use of IB services.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Samala Nagaraj. 2017. \u201cAdoption of Internet Banking Services in India: An Empirical Study\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 17 (GJMBR Volume 17 Issue E2).

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GJMBR Volume 17 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 13, 2016
Peer Review Double Blind
Handling Editor
Accepted January 2, 2017
Published January 15, 2017

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v1.2

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October 15, 2017

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Samala Nagaraj, Dr. Sapna Singh (PhD/Dr. count: 1)

View Count (all-time): 194

Total Views (Real + Logic): 3310

Total Downloads (simulated): 1710

Publish Date: 2017 10, Sun

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Total Views: 3310

Total Downloads: 1710

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