Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Article ID

M6P9E

Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Dr. Sanchita GGSIP University

Dr. Gagan Deep Sharma

DOI

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Abstract

The paper studies the inter-relationship between advertisement expenditure, sales and profit. Taking ten-year data (2005-06 to 2014-15) of twenty manufacturing companies indexed in NSE’s NIFTY, the study applied various models including descriptive study, correlation and regression. The tools used (Regression and Correlation) clearly show that there is a significant relationship between advertisement expenditure, sales and profit. The study concludes that there is a one-sided relationship between advertisements, sales and profit wherein advertisement expenditure positively impacts the sales and profit of the business in case of Indian manufacturing companies.

Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Authors

Dr. Sanchita GGSIP University

Dr. Gagan Deep Sharma

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How to Cite

Dr. Sanchita. 2016. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 16 Issue E2
Pg. 41- 48

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Classification

GJMBR-E Classification: JEL Code: M37

Submission Received December 14, 2015
Accepted January 1, 2016
Published January 15, 2016

Keywords

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Article Matrices

Total Score: 112

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Sanchita, Dr. Gagan Deep Sharma (PhD/Dr. count: 2)

View Count (all-time): 90

Total Views (Real + Logic): 3777

Total Downloads (simulated): 1971

Publish Date: 2016 06, Mon

Monthly Totals (Real + Logic):

Month 1: 40 views
Month 2: 31 views
Month 3: 55 views
Month 4: 54 views
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Month 115: 39 views
Month 116: 22 views
Month 117: 28 views

Total Views: 3777

Total Downloads: 1971

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