A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

Article ID

94P3G

A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

S. Suneetha Devi Padala Rama Reddi College of Commerce and Management

Prof. A. Vidhyadhara Reddy

DOI

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Abstract

This paper specifies proposition of mystery shopping as a complimentary method along with customer surveys. It focuses on the antecedent of mystery shopping- observational methods. This paper addresses the gap in the existing research on mystery shopping. It covers customer surveys and observational methods of research. It also covers the existing academic research on mystery shopping and the application of mystery shopping by corporates. Subsequently, drawing on the existing literature, it discusses the validation of mystery shopping. It also outlines the implications of this research for future research and practice.

A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

Authors

S. Suneetha Devi Padala Rama Reddi College of Commerce and Management

Prof. A. Vidhyadhara Reddy

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References

How to Cite

S. Suneetha Devi. 2016. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 16 Issue E2
Pg. 11- 17

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Classification

GJMBR-E Classification: JEL Code: M31

Submission Received December 6, 2015
Accepted December 31, 2015
Published January 15, 2016

Keywords

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Article Matrices

Total Score: 102

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: S. Suneetha Devi, Prof. A. Vidhyadhara Reddy (PhD/Dr. count: 0)

View Count (all-time): 86

Total Views (Real + Logic): 3779

Total Downloads (simulated): 1853

Publish Date: 2016 06, Mon

Monthly Totals (Real + Logic):

Month 1: 43 views
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Month 3: 18 views
Month 4: 54 views
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Month 117: 45 views

Total Views: 3779

Total Downloads: 1853

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