Factors Influencing Customers Buying Behavior

Factors Influencing Customers Buying Behavior

Prof. Dr. A. Ananda Kumar

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Dr. A. Ananda Kumar

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Pondicherry University

Factors Influencing Customers Buying Behavior

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Abstract

Customer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. It is a series of choices made by a consumer prior to making a buying that begins once the customer has established a willingness to buy. Many of the research papers argue about customer buying behavior. The marketer attempts to influence each of these decisions by supplying information that may shape the consumers evaluation. The Six stages of the consumer buying behavior process are Problem Recognition, Information search, Evaluation of Alternatives, Purchase Decision, Purchase, Post-Purchase Evaluation. The research paper attempts to find the various determinants of customer buying behavior at Srinivasa Motors. Results are finding with using of various statistical tools. This research paper is useful to the marketers to understand the interest of the customers. It also can help to boost their marketing strategy.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Prof. Dr. A. Ananda Kumar. 2016. \u201cFactors Influencing Customers Buying Behavior\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E3).

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GJMBR Volume 16 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 13, 2015
Peer Review Double Blind
Handling Editor
Accepted January 4, 2016
Published January 15, 2016

Version of record

v1.2

Issue date

August 30, 2016

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Article Matrices

Total Score: 106

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. A. Ananda Kumar (PhD/Dr. count: 1)

View Count (all-time): 213

Total Views (Real + Logic): 3973

Total Downloads (simulated): 1991

Publish Date: 2016 08, Tue

Monthly Totals (Real + Logic):

Month 1: 55 views
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Month 3: 31 views
Month 4: 43 views
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Total Views: 3973

Total Downloads: 1991

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