Antecedentsof Online Shopping Attractiveness: The Youngster Perspective

Antecedentsof Online Shopping Attractiveness: The Youngster Perspective

Dr. Deepika Jhamb

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Mr. Sahil Gupta

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Chitkara University

Antecedentsof Online Shopping Attractiveness: The Youngster Perspective

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Abstract

With growing digitalization and enhancement of IT infrastructure, the youngsters are utilizing the power of internet to buy things online. As the acceptance of online shopping is rising among Indian consumers, the competition is also increasing in E-Commerce space. As many ecommerce websites are in the field, they all are studying the attributes which influence’s customers for online shopping. This paper highlights the attributes which leads to online shopping attractiveness in young generation in India. The review of literature identified sixteen important attributes which can be converged into the following four main dimensions that can be named as determinants of online shopping attractiveness: (a) Ease of Transaction (b) Website Image (c) Product Information (d) Website Security. This study is relevant to academician, researchers and industry people who works in the field of E-Commerce.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Deepika Jhamb. 2016. \u201cAntecedentsof Online Shopping Attractiveness: The Youngster Perspective\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E3).

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GJMBR Volume 16 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedDecember 14, 2015
Peer Review Double Blind
Handling Editor
Accepted January 1, 2016
Published January 15, 2016

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v1.2

Issue date

August 30, 2016

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Deepika Jhamb, Mr. Sahil Gupta (PhD/Dr. count: 1)

View Count (all-time): 185

Total Views (Real + Logic): 3876

Total Downloads (simulated): 1857

Publish Date: 2016 08, Tue

Monthly Totals (Real + Logic):

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Month 3: 41 views
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Total Views: 3876

Total Downloads: 1857

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