Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Article ID

EDIB1

Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Jaiman Preet Kaur IKG-PTU, Kapurthala, Punjab, India.

Dr. Jagmeet Bawa

DOI

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Abstract

This paper aims to investigate the social and moral values predominating in the different aspects of advertising. It reviews and seeks to understand how different human values depicted in advertisements can be used to enhance the academic courses.

Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Authors

Jaiman Preet Kaur IKG-PTU, Kapurthala, Punjab, India.

Dr. Jagmeet Bawa

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References

How to Cite

Jaiman Preet Kaur. 2016. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 16 Issue E5
Pg. 41- 49

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Classification

GJMBR-E Classification: JEL Code: M37

Submission Received December 7, 2015
Accepted January 5, 2016
Published January 15, 2016

Keywords

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Jaiman Preet Kaur, Dr. Jagmeet Bawa (PhD/Dr. count: 1)

View Count (all-time): 134

Total Views (Real + Logic): 3657

Total Downloads (simulated): 1771

Publish Date: 2016 12, Thu

Monthly Totals (Real + Logic):

Month 1: 55 views
Month 2: 41 views
Month 3: 39 views
Month 4: 24 views
Month 5: 39 views
Month 6: 25 views
Month 7: 43 views
Month 8: 47 views
Month 9: 46 views
Month 10: 36 views
Month 11: 56 views
Month 12: 40 views
Month 13: 30 views
Month 14: 15 views
Month 15: 25 views
Month 16: 49 views
Month 17: 30 views
Month 18: 37 views
Month 19: 34 views
Month 20: 22 views
Month 21: 21 views
Month 22: 17 views
Month 23: 11 views
Month 24: 47 views
Month 25: 18 views
Month 26: 33 views
Month 27: 22 views
Month 28: 23 views
Month 29: 24 views
Month 30: 41 views
Month 31: 40 views
Month 32: 30 views
Month 33: 38 views
Month 34: 31 views
Month 35: 37 views
Month 36: 21 views
Month 37: 31 views
Month 38: 35 views
Month 39: 32 views
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Month 41: 27 views
Month 42: 36 views
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Month 44: 46 views
Month 45: 21 views
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Month 97: 39 views
Month 98: 34 views
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Month 100: 31 views
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Month 102: 24 views
Month 103: 32 views
Month 104: 37 views
Month 105: 26 views
Month 106: 39 views
Month 107: 25 views
Month 108: 28 views
Month 109: 38 views
Month 110: 35 views
Month 111: 43 views

Total Views: 3657

Total Downloads: 1771

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