Consumer Acceptance of Online Shopping in Cameroon;Comparing Different Types of Product

Consumer Acceptance of Online Shopping in Cameroon;Comparing Different Types of Product

Article ID

606GE

Consumer Acceptance of Online Shopping in Cameroon;Comparing Different Types of Product

Napoleon

Arrey Mbayong

DOI

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Abstract

Purpose: The purpose of this paper is to determine the effects of consumer acceptance of online shopping in Cameroon by comparing different online product types. Design/Methodology/approaches: The sampling method employed in this study is convenience sampling method. The descriptive study was carried out in survey method. The research group consisted of total number of 108 of participants (female 60, n=55.6%; male 48, n=44.4%) and age range is between 20 and 35. A total of 108 sets of questionnaires were distributed randomly to students in Universities of Buea, Yaoundé, Bamenda and working adults in Yaounde, Douala and Buea.

Consumer Acceptance of Online Shopping in Cameroon;Comparing Different Types of Product

Authors

Napoleon

Arrey Mbayong

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How to Cite

Napoleon, Arrey Mbayong. 2017. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E6): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 16 Issue E6
Pg. 7- 24

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Classification

GJMBR-E Classification: JEL Code: M39

Submission Received December 14, 2015
Accepted January 3, 2016
Published January 15, 2016

Keywords

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Article Matrices

Total Score: 102

Country: Cameroon

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Napoleon, Arrey Mbayong (PhD/Dr. count: 0)

View Count (all-time): 102

Total Views (Real + Logic): 3498

Total Downloads (simulated): 1807

Publish Date: 2017 01, Mon

Monthly Totals (Real + Logic):

Month 1: 38 views
Month 2: 49 views
Month 3: 31 views
Month 4: 30 views
Month 5: 55 views
Month 6: 41 views
Month 7: 29 views
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Month 110: 39 views

Total Views: 3498

Total Downloads: 1807

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