Product Perceived Quality and Purchase Intention with Consumer Satisfaction

Product Perceived Quality and Purchase Intention with Consumer Satisfaction

Article ID

J576A

, , , ,

Product Perceived Quality and Purchase Intention with Consumer Satisfaction

Asma Saleem

Abdul Ghafar

Muhammad Ibrahim Bahauddin Zakariya University Bahadur Campus Layyah, Pakistan

Muhammad Yousuf

Naveed Ahmed

DOI

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Abstract

The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.

Product Perceived Quality and Purchase Intention with Consumer Satisfaction

Authors

Asma Saleem

Abdul Ghafar

Muhammad Ibrahim Bahauddin Zakariya University Bahadur Campus Layyah, Pakistan

Muhammad Yousuf

Naveed Ahmed

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How to Cite

Muhammad Ibrahim. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E1): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 15 Issue E1
Pg. 21- 27

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Classification

GJMBR-E Classification: JEL Code: N30

Submission Received February 10, 2015
Accepted March 2, 2015
Published March 15, 2015

Keywords

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Article Matrices

Total Score: 105

Country: Pakistan

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Asma Saleem, Abdul Ghafar, Muhammad Ibrahim, Muhammad Yousuf, Naveed Ahmed (PhD/Dr. count: 0)

View Count (all-time): 91

Total Views (Real + Logic): 4082

Total Downloads (simulated): 2121

Publish Date: 2015 02, Fri

Monthly Totals (Real + Logic):

Month 1: 22 views
Month 2: 46 views
Month 3: 54 views
Month 4: 34 views
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Total Views: 4082

Total Downloads: 2121

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