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NI24Z
Along with the rapid globalization of the era, the public is increasingly paying attention to intercultural communication as an important component to success, both in life and in work. It is general knowledge that human beings cannot live without communication and due to the influence of globalization; communication is no longer confined solely to a community and nationwide level but also on an international scale. Thus, intercultural communication is now more important than it ever was for enterprises. Yet the effective intercultural communication needed for the aforementioned success is difficult to achieve. This paper will discuss the obstacles that a manager should overcome in order to achieve intercultural communication.
Shum Su Kei. 2015. \u201cThe Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A4).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 102
Country: Malaysia
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Shum Su Kei, Rashad Yazdanifard (PhD/Dr. count: 0)
View Count (all-time): 176
Total Views (Real + Logic): 4414
Total Downloads (simulated): 2168
Publish Date: 2015 05, Sat
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This study aims to comprehensively analyse the complex interplay between
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