Abstract
This paper discusses about how the consumers are affected by “sight” and “hearing” type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a failure if the strategies do not fit the brands or market segments.
This paper discusses about how the consumers are affected by “sight” and “hearing” type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a failure if the strategies do not fit the brands or market segments.
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Fong Mun Yee. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E4): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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