Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Article ID

EVOT5

Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Rajeev Kumar
Rajeev Kumar University School of Management, Kurukshetra University, Kurukshetra India
Dr. Anil Mittal
Dr. Anil Mittal
DOI

Abstract

In recent time, we have witnessed that the World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. This poses some serious questions about the survival, growth and maintaining the sustainable development. The tempo of development for the Indian banking industry has been remarkable over the past decade. Indian banking industry has been striving hard to gain Business Excellence through Technology Based Banking Services (TBBS) from the use of computerisation in early 90’s to Ru-pay card in 2013. Even, India has witnessed the rapid growth of ATMs and use of other tools of E- banking (RBI, 2013).

Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

In recent time, we have witnessed that the World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. This poses some serious questions about the survival, growth and maintaining the sustainable development. The tempo of development for the Indian banking industry has been remarkable over the past decade. Indian banking industry has been striving hard to gain Business Excellence through Technology Based Banking Services (TBBS) from the use of computerisation in early 90’s to Ru-pay card in 2013. Even, India has witnessed the rapid growth of ATMs and use of other tools of E- banking (RBI, 2013).

Rajeev Kumar
Rajeev Kumar University School of Management, Kurukshetra University, Kurukshetra India
Dr. Anil Mittal
Dr. Anil Mittal

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Rajeev Kumar. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Issue Cover
GJMBR Volume 15 Issue E5
Pg. 39- 45
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GJMBR-E Classification: JEL Code: M39
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Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Rajeev Kumar
Rajeev Kumar University School of Management, Kurukshetra University, Kurukshetra India
Dr. Anil Mittal
Dr. Anil Mittal

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