Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

Article ID

P8B0O

Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

Wong Fui Yeng Help College of Arts and Technology

Rashad Yazdanifard

DOI

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Abstract

Environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied

Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

Authors

Wong Fui Yeng Help College of Arts and Technology

Rashad Yazdanifard

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References

How to Cite

Wong Fui Yeng. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 15 Issue E5
Pg. 17- 23

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Classification

GJMBR-E Classification: JEL Code: M31

Submission Received February 4, 2015
Accepted March 5, 2015
Published March 15, 2015

Keywords

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Wong Fui Yeng, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 107

Total Views (Real + Logic): 3966

Total Downloads (simulated): 2141

Publish Date: 2015 06, Mon

Monthly Totals (Real + Logic):

Month 1: 65 views
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Month 5: 30 views
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Total Views: 3966

Total Downloads: 2141

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