A Theoretical Approach to Political Marketing

A Theoretical Approach to Political Marketing

Yakup Durmaz

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Emre Direkci

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Hasan Kalyoncu University

A Theoretical Approach to Political Marketing

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References

22 Cites in Article

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P Butler,N Collins (1994). Political Marketing: Structure and Process.
P Butler,N Collins (1996). Strategic analysis in political markets.
Patrick Butler,Phil Harris (2009). Considerations on the evolution of political marketing theory.
J Donovan (2012). Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media.
B Franklin (1994). Packaging Politics.
Gummeson (1987). The new marketing—Developing long-term interactive relationships.
P Harris,A Lock,T Nievelt (2002). Perceptions of political marketing in Sweden: a comparative perspective.
S Henneberg (2004). The views of an advocatus dei: Political marketing and its critics.
Adeniranye F.,Asikhia U.,Magaji N.,Fidelis N. (2010). VALUE CREATION AND PROFITABILITY OF QUICK SERVICE RESTAURANTS IN LAGOS STATE, NIGERIA.
J Kelly (1956). Unknown Title.
P Kotler,K Keller (2006). Marketing Management.
Philip Kotler,N Kotler (1999). Foreword.
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R Kuhn (2007). Politics and the media in Britian.
Jennifer Lees-Marshment (2001). The Marriage of Politics and Marketing.
Bruce Newman,Wojciech Cwalina,Andrzej Falkowski (1999). Political Marketing and Public Affairs.
N O'shaughnessy (2002). Toward a Ethical Framework for Political Marketing.
A Ovidiu (2013). Marketing concepts within the political field.
C Polat,B Kulter (2008). Genç Seçmenler Gözüyle Siyasal Ürün (Siyasi Lider) Özellikleri.
Heather Savigny,Mick Temple (2010). Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark.
Gareth Smith,John Saunders (1990). The application of marketing to British politics.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Yakup Durmaz. 2016. \u201cA Theoretical Approach to Political Marketing\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E10).

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GJMBR Volume 15 Issue E10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 5, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

January 6, 2016

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Article Matrices

Total Score: 102

Country: Turkey

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Yakup Durmaz, Emre Direkci (PhD/Dr. count: 0)

View Count (all-time): 193

Total Views (Real + Logic): 4139

Total Downloads (simulated): 2085

Publish Date: 2016 01, Wed

Monthly Totals (Real + Logic):

Month 1: 30 views
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Month 3: 32 views
Month 4: 51 views
Month 5: 46 views
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Total Views: 4139

Total Downloads: 2085

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