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The purpose of this research was to analyze the success factors of greenhouses in the Guanajuato State, Mexico. Data was collected through survey research with a questionnaire completed by owner/managers of greenhouses. Greenhouses are successful because they have survived four years or more. The results indicate that success was based on five of the seven tested variables. Success factors included owner/manager commitment, effective human resources management, use of technology, having financial resources, and effective channel of distribution. This paper discusses the theoretical framework, results and conclusions.
Victor Hugo Robles Francia. 2015. \u201cSuccess Factors in Greenhouses of Guanajuato, Mxico\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A12).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 103
Country: Mexico
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Victor Hugo Robles Francia, Judith Banda Guzman, Robert N. Lussier (PhD/Dr. count: 0)
View Count (all-time): 178
Total Views (Real + Logic): 3992
Total Downloads (simulated): 1996
Publish Date: 2015 12, Sat
Monthly Totals (Real + Logic):
This study aims to comprehensively analyse the complex interplay between
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