Analysis of the Impact of Cell Pohone use on Pakistani Culture

1
Abdul Ghafoor Awan
Abdul Ghafoor Awan
2
Syed Farhan Gilani
Syed Farhan Gilani
1 Institute of Southern Punjab,Multan-Pakistan.

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In this study we have investigated the impact of Cell Phone on Pakistani Culture with special reference to Multan Region. We constructed a questionnaire and conducted a field survey and collected data through face-to-face interviews of 206 respondents, who were randomly selected. Our purpose of Research was to measure the cultural changes in Pakistan due to the use of cell phone and its impact on Pakistani society particularly youth. We used demographic statistics, Likert scale and Multiple Regression methods as measurement scales. The results of our study are robust and significant because we found that the use of cellphone has brought significant change in Pakistani culture, norms, habits and behavior of the people. However, some changes are positive and some are negative. We specifically noted that cheap night packages of cellphone and internet companies is bringing negative effect on the study of students and their other physical activities.

15 Cites in Articles

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  4. Abdul Awan,Arooj Ghafoor,Fatima (2014). Impact of Marketing Strategies on youth purchasing behavior: A Case study of Mobile Phone industry.
  5. Abdul Awan,Syed Ghafoor,Hassan Sibtul (2015). Analysis of the effectiveness of SMS Marketing by Mobile Companies: A case study of Telecom sector in Southern Punjab-Pakistan.
  6. Batya Friedman (1997). Human values and the design of computer technology.
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  15. Usha Rani,N (2013). A Critical Analysis of Socio-Cultural Impact of New Media on Users in India.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Abdul Ghafoor Awan. 2016. \u201cAnalysis of the Impact of Cell Pohone use on Pakistani Culture\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 16 (GJHSS Volume 16 Issue H4): .

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GJHSS Volume 16 Issue H4
Pg. 25- 41
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-H Classification: FOR Code: 130205p
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November 11, 2016

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English

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In this study we have investigated the impact of Cell Phone on Pakistani Culture with special reference to Multan Region. We constructed a questionnaire and conducted a field survey and collected data through face-to-face interviews of 206 respondents, who were randomly selected. Our purpose of Research was to measure the cultural changes in Pakistan due to the use of cell phone and its impact on Pakistani society particularly youth. We used demographic statistics, Likert scale and Multiple Regression methods as measurement scales. The results of our study are robust and significant because we found that the use of cellphone has brought significant change in Pakistani culture, norms, habits and behavior of the people. However, some changes are positive and some are negative. We specifically noted that cheap night packages of cellphone and internet companies is bringing negative effect on the study of students and their other physical activities.

In this study we have investigated the impact of Cell Phone on Pakistani Culture with special reference to Multan Region. We constructed a questionnaire and conducted a field survey and collected data through face-to-face interviews of 206 respondents, who were randomly selected. Our purpose of Research was to measure the cultural changes in Pakistan due to the use of cell phone and its impact on Pakistani society particularly youth. We used demographic statistics, Likert scale and Multiple Regression methods as measurement scales. The results of our study are robust and significant because we found that the use of cellphone has brought significant change in Pakistani culture, norms, habits and behavior of the people. However, some changes are positive and some are negative. We specifically noted that cheap night packages of cellphone and internet companies is bringing negative effect on the study of students and their other physical activities.

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Analysis of the Impact of Cell Pohone use on Pakistani Culture

Abdul Ghafoor Awan
Abdul Ghafoor Awan Institute of Southern Punjab,Multan-Pakistan.
Syed Farhan Gilani
Syed Farhan Gilani

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