Implementing Customer Relationship Management in AL Rajihi Islamic Bank: Reality & Perspectives

Implementing Customer Relationship Management in AL Rajihi Islamic Bank: Reality & Perspectives

Article ID

N116L

Implementing Customer Relationship Management in AL Rajihi Islamic Bank: Reality & Perspectives

Medjedel Elkhansa

DOI

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Abstract

Purpose: This study investigates the implementation of customer relationship management in AL Rajhi Islamic banks. The study postulates that customer relationship management has succeeded in AL Rajhibank and that Rajhi bank is adopting a customer-centric view as culture, and finally that customer relationship management enhance customer loyalty in Al Rajhibank. Design: The author developed a qualitative approach using a single case study. The data was obtained through secondary data and semi-structured interviews from Rajhi bank.

Implementing Customer Relationship Management in AL Rajihi Islamic Bank: Reality & Perspectives

Purpose: This study investigates the implementation of customer relationship management in AL Rajhi Islamic banks. The study postulates that customer relationship management has succeeded in AL Rajhibank and that Rajhi bank is adopting a customer-centric view as culture, and finally that customer relationship management enhance customer loyalty in Al Rajhibank. Design: The author developed a qualitative approach using a single case study. The data was obtained through secondary data and semi-structured interviews from Rajhi bank.

Authors

Medjedel Elkhansa

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How to Cite

Medjedel Elkhansa. 1970. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E2): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 20 Issue E2
Pg. 13- 23

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Classification

GJMBR-E Classification: JEL Code: M39

Keywords

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Article Matrices

Total Score: 120

Country: Saudi Arabia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: (PhD/Dr. count: 0)

View Count (all-time): 91

Total Views (Real + Logic): 20769

Total Downloads (simulated): 10909

Publish Date: 1970 01, Thu

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