CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING

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worlu
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Dr. ROWLAND E. WORLU
Dr. ROWLAND E. WORLU
α Covenant University Covenant University

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CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING

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Abstract

Abstracts -The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems. This paper explores these problem-solving qualities of calculus to determine how they enhance the practice of political marketing in our rapidly democratizing world. More importantly, science and technology are known to be providing appreciable impetus in every sphere of human endeavour and political marketing is no exception. Another objective of this paper therefore, is to interrogate the nature and dimension of this impetus within the context of electoral politics with specific reference to political marketing practice.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

worlu. 1970. \u201cCAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A5): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Abstracts -The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems. This paper explores these problem-solving qualities of calculus to determine how they enhance the practice of political marketing in our rapidly democratizing world. More importantly, science and technology are known to be providing appreciable impetus in every sphere of human endeavour and political marketing is no exception. Another objective of this paper therefore, is to interrogate the nature and dimension of this impetus within the context of electoral politics with specific reference to political marketing practice.

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CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING

Dr. ROWLAND E. WORLU
Dr. ROWLAND E. WORLU

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