The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations

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mehrdad_alipour
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Dr. Mehrdad Alipour
Dr. Mehrdad Alipour
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Elham Darabi
Elham Darabi

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The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations

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Abstract

Abstracts -Nowadays, the service dynamic environment is considered as a main point in effective marketing. Although, conducting efficient operation is still significant, it is not sufficient for success. It’s essential to design service products based on customers needs, pricing programmatically, distributing in the suitable ways and introducing to customers actively. The new competitors in markets have focused their services on the especial parts of market in line the prices, communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the

References

19 Cites in Article
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

mehrdad_alipour. 1970. \u201cThe role of service marketing mix and its impact on marketing audit in engineering and technical service corporations\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A6): .

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GJMBR Volume 11 Issue A6
Pg. 69- 77
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Abstracts -Nowadays, the service dynamic environment is considered as a main point in effective marketing. Although, conducting efficient operation is still significant, it is not sufficient for success. It’s essential to design service products based on customers needs, pricing programmatically, distributing in the suitable ways and introducing to customers actively. The new competitors in markets have focused their services on the especial parts of market in line the prices, communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the

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The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations

Dr. Mehrdad Alipour
Dr. Mehrdad Alipour
Elham Darabi
Elham Darabi

Research Journals