Corporate Social Responsibility and Management Education: Changing Perception and Perspectives
Purpose – This paper aims to help understand how Students of Management Education perceive the introduction of Corporate Social Responsibility (CSR) in their Curricula. Design and methodology – The research tried to find out through the curricula of Management Schools to access whether CSR was offered as a coursework in the colleges and universities of North India. Further a survey was also conducted among 100 students of Management Education in Patiala to understand the perception of students of Management Education regarding introduction of CSR in course-work. Findings – The results of factor analysis of survey data highlight that the i) Linkage of CSR, ii) Management Education and Business; iii) Business Responsibility; iv) Philanthropy; and economic Responsibility; are the four important factors for describing the need and importance of the introduction of CSR in Management Education. So, there is a need to introduce CSR as a course-work. Practical implications – With the introduction of globalization and liberalization, the concept of corporate social responsibility (CSR) is gaining importance. In view of the changes in the industrial scenario due to globalisation, it becomes imperative for Institutions to introduce CSR as a course-work to keep the management education in India at par with that in the west. Originality/value – The paper is valuable for management schools undertaking curriculum revisions in the changing global scenario. Catering to the changing business needs is a must for any management School. Although Management schools pursue CSR Research work and CSR is a part of Course of Corporate Governance or Business Ethics, but the results of survey depict that students demand CSR as apart of complete.
