Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Article ID

HB77E

Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Dr. SAMSON OLASUNKANMI OLUGA

DOI

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Abstract

Many of the contemporary Nigerian advertisements copy messages are simply phrases and sentence fragments while many others are syntactically and semantically complete sentences. The complete sentences of contemporary Nigerian advertisement messages are usually of different structural and functional classifications. This paper therefore attempts a structural-functional classification cum analysis of one hundred and fifty (150) complete-sentence advertisement messages identified among some selected three-hundred (300) advertisement messages of products, services, ideas or organisations i.e. 50% of the total. Seventy-six (76) of the complete-sentence advertisement messages i.e. 50.7% of the total are simple sentences of different functional classifications. Forty four (44) of the complete-sentence advertisement messages i.e. 29.3% are compound sentences of different functional classifications. The remaining thirty (30) complete-sentence advertisement messages i.e. 20% are complex sentences. None of the one hundred and fifty (150) complete-sentence advertisement messages is a compound- complex sentence.

Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Authors

Dr. SAMSON OLASUNKANMI OLUGA

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How to Cite

Samson Olasunkanmi Oluga. 1970. “. Unknown Journal GJHSS Volume 11 (GJHSS Volume 11 Issue 6): .

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Journal Specifications

GJHSS Volume 11 Issue 6
Pg. 31- 37

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Submission Received June 23, 2011
Accepted July 18, 2011
Published August 2, 2011

Keywords

Advertisement Messages Classification cum Analysis Complete Sentences

Article Matrices

Total Score: 106

Country: Malaysia

Subject: Uncategorized

Authors: Dr. SAMSON OLASUNKANMI OLUGA (PhD/Dr. count: 1)

View Count (all-time): 89

Total Views (Real + Logic): 20758

Total Downloads (simulated): 10825

Publish Date: 1970 01, Thu

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Total Views: 20758

Total Downloads: 10825

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