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648JY
The paper seeks to explore the role of experience in the use of decision heuristics by entrepreneurs. An exploratory mixed-methods study incorporating qualitative and quantitative data, and generating propositions to guide future research and practice. The findings suggest that expert entrepreneurs use heuristics frequently in relation to the evaluation of opportunities, but novice entrepreneurs use much less heuristics in their decision making. Being an exploratory study of a relatively small sample, the findings are tentative and not generalized to a wider population. However, the study implies that future researchers should explore these topics in greater depth. This study is one of the first studies to explore the complex role played by experience in the use of heuristics by entrepreneurs. The study also adopts an original approach by assuming that heuristics may be effective.
Dr. Jahangir Yadollahi Farsi. 1970. \u201cEffects of Experience on Applying Entrepreneurial Decision Heuristics\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 12 (GJHSS Volume 12 Issue C3): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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Total Score: 88
Country: Iran
Subject: Global Journal of Human-Social Science - C: Sociology & Culture
Authors: Dr. Jahangir Yadollahi Farsi, Narges Imanipour, Shirana Mahlouji (PhD/Dr. count: 1)
View Count (all-time): 85
Total Views (Real + Logic): 20951
Total Downloads (simulated): 11125
Publish Date: 1970 01, Thu
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The paper seeks to explore the role of experience in the use of decision heuristics by entrepreneurs. An exploratory mixed-methods study incorporating qualitative and quantitative data, and generating propositions to guide future research and practice. The findings suggest that expert entrepreneurs use heuristics frequently in relation to the evaluation of opportunities, but novice entrepreneurs use much less heuristics in their decision making. Being an exploratory study of a relatively small sample, the findings are tentative and not generalized to a wider population. However, the study implies that future researchers should explore these topics in greater depth. This study is one of the first studies to explore the complex role played by experience in the use of heuristics by entrepreneurs. The study also adopts an original approach by assuming that heuristics may be effective.
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