Influences on Rural and Urban Consumer Buying

Dr. Jagwinder Singh

Influences on Rural and Urban Consumer Buying

Dr. Jagwinder Singh * §

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Dr B R Ambedkar National Institue of Technology, Jal...

Influences on Rural and Urban Consumer Buying

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Abstract

Rural markets in India are big attraction these days. Marketers need to understand rural markets differently. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are insignificant differences between rural and urban consumers for television and refrigerator. However there are considerable differences in case of automobiles.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Singh. 1970. "Influences on Rural and Urban Consumer Buying". Global Journal of Management and Business Research, Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A7).

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GJMBR Volume 12 Issue A7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

advertisements Family friends relatives Rural Urban

Classification

GJMBR-A Classification FOR Code: 150501

150504

150507 JEL Code M31. P23

P25

Submission ReceivedFebruary 28, 2012
Peer Review Double Blind
Handling Editor
Accepted March 19, 2012
Published March 30, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 153

Country: India

Subject: Global Journal of Management and Business Research

Authors: Dr. Jagwinder Singh (PhD/Dr. count: 1)

View Count (all-time): 260

Total Views (Real + Logic): 6503

Total Downloads (simulated): 510

Publish Date: 2012 03, Fri

Monthly Totals (Real + Logic):

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Total Views: 6.5K

Total Downloads: 510

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