Materalistic Thoughts Among People

α
Amir Razi
Amir Razi
σ
Dr. Syed Atif Ali
Dr. Syed Atif Ali
ρ
Muhammad Ramzan
Muhammad Ramzan
Ѡ
Huda Khan
Huda Khan
¥
Itrat Fatima
Itrat Fatima
α to σ University of Lahore
ρ University of Sargodha

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Abstract

The focus of this research study is to see the level of materialistic thoughts among the people. Now people value to extrinsic things rather than intrinsic. Enjoyment, physical pleasure, material possessions and comfort are now becoming necessities of life. This study was conducted in January-June 2010. To analyze the materialistic thoughts among people five variables money, poverty, personal happiness, advertisement and culture were used as measurement tools to find materialistic thoughts among housewives, students, businessmen and salary person. Questionnaire was developed which includes demographic portion which was with some open and some close ended questions. Questions related to variables were all close ended. Stratified random sampling technique was used. Sample size was of 200. In results, there was no association between money, advertisement, poverty, culture, personal happiness with Study group. The materialistic thought is increasing among people due to two factors money and advertisement. Under recommendation it’s said that all that glitters is not gold so we should not give importance to luxurious things.

References

16 Cites in Article
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Amir Razi. 1970. \u201cMateralistic Thoughts Among People\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A8): .

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GJMBR Volume 12 Issue A8
Pg. 37- 42
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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The focus of this research study is to see the level of materialistic thoughts among the people. Now people value to extrinsic things rather than intrinsic. Enjoyment, physical pleasure, material possessions and comfort are now becoming necessities of life. This study was conducted in January-June 2010. To analyze the materialistic thoughts among people five variables money, poverty, personal happiness, advertisement and culture were used as measurement tools to find materialistic thoughts among housewives, students, businessmen and salary person. Questionnaire was developed which includes demographic portion which was with some open and some close ended questions. Questions related to variables were all close ended. Stratified random sampling technique was used. Sample size was of 200. In results, there was no association between money, advertisement, poverty, culture, personal happiness with Study group. The materialistic thought is increasing among people due to two factors money and advertisement. Under recommendation it’s said that all that glitters is not gold so we should not give importance to luxurious things.

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Materalistic Thoughts Among People

Dr. Syed Atif Ali
Dr. Syed Atif Ali University of Lahore
Muhammad Ramzan
Muhammad Ramzan University of Sargodha
Amir Razi
Amir Razi University of Lahore
Huda Khan
Huda Khan
Itrat Fatima
Itrat Fatima

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