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The focus of this research study is to see the level of materialistic thoughts among the people. Now people value to extrinsic things rather than intrinsic. Enjoyment, physical pleasure, material possessions and comfort are now becoming necessities of life. This study was conducted in January-June 2010. To analyze the materialistic thoughts among people five variables money, poverty, personal happiness, advertisement and culture were used as measurement tools to find materialistic thoughts among housewives, students, businessmen and salary person. Questionnaire was developed which includes demographic portion which was with some open and some close ended questions. Questions related to variables were all close ended. Stratified random sampling technique was used. Sample size was of 200. In results, there was no association between money, advertisement, poverty, culture, personal happiness with Study group. The materialistic thought is increasing among people due to two factors money and advertisement. Under recommendation it’s said that all that glitters is not gold so we should not give importance to luxurious things.
Amir Razi. 1970. \u201cMateralistic Thoughts Among People\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A8): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 110
Country: Pakistan
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Dr. Syed Atif Ali, Muhammad Ramzan, Amir Razi, Huda Khan, Itrat Fatima (PhD/Dr. count: 1)
View Count (all-time): 132
Total Views (Real + Logic): 21045
Total Downloads (simulated): 10908
Publish Date: 1970 01, Thu
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The focus of this research study is to see the level of materialistic thoughts among the people. Now people value to extrinsic things rather than intrinsic. Enjoyment, physical pleasure, material possessions and comfort are now becoming necessities of life. This study was conducted in January-June 2010. To analyze the materialistic thoughts among people five variables money, poverty, personal happiness, advertisement and culture were used as measurement tools to find materialistic thoughts among housewives, students, businessmen and salary person. Questionnaire was developed which includes demographic portion which was with some open and some close ended questions. Questions related to variables were all close ended. Stratified random sampling technique was used. Sample size was of 200. In results, there was no association between money, advertisement, poverty, culture, personal happiness with Study group. The materialistic thought is increasing among people due to two factors money and advertisement. Under recommendation it’s said that all that glitters is not gold so we should not give importance to luxurious things.
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